Php89.75 (50ml)

Php149.75 (100ml)


Hardworking husbands, caring sons, protective fathers, dependable guy friends, and all men who want to make positive changes in every way they can: If you are one of them, you are an everyday hero. We salute you! Now it’s time to take care of yourself without compromising the hero in you. Today is the day that you can stop using harmful synthetic facial washes.

Ingredients found in chemical facial washes can be harmful not just to your health but to the environment as well. Heroes don’t destroy the planet just to look good, they save it! Pure Strength 100% Natural Oil-Fighting Face Wash with cooling menthol is specifically made to answer men’s skin care needs. It’s charged with bamboo carbon and bamboo scrubs to fight dirt, oil and other impurities giving you a clear, clean complexion without the compromise.

(Ladies, if you are reading this, then it’s your turn to show your care for the men who care for you. Let your heroes shine… and not look shiny. Give this product as a gift to them. They deserve only the best, only the good.)

Did you know? Many chemical facial washes use synthetic fragrances or parfum. But these fragrances contain phthalates that studies show are toxicants that can alter male reproductive hormone levels.

Php44.75 (50ml)

Php129.75 (200ml)

Php289.75 (500ml)

    96.4% Natural

Save your hair before it’s gone! Clinically proven to reduce hair fall by 80% and thicken the hair by 90%* after 4 weeks of continuous use, our Natural Strengthening Shampoo is infused with hydrolyzed protein to fortify your hair, and Philippine coco nectar, a revolutionary ingredient that bursts with amino acids, vitamins and minerals. Our breakthrough CREAMFoam® technology acts like a lotion to moisturize your hair and scalp, leaving you with hair so much stronger, healthier, and shinier!

*30 day clinical study comparing Human Nature’s Natural Strengthening Shampoo with shampoos containing sulfates such as SLS/SLES

For silky strong hair, follow up your shampoo with our 100% Natural Strengthening Conditioner.

Did you know: Enjoying that foamy lather you get from chemical shampoos? It’s usually from chemical surfactants such as sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES). Sure, the lather feels nice but do you ever wonder what happens to all that foam after you rinse it off? It goes back into our rivers and oceans, where it is very toxic to the ecosystem.

In addition, SLS/SLES has been reported by the Environmental Working Group (www.ewg.org) as a moderate hazard to human health. It’s been linked to skin irritation, cancer and organ toxicity.

Php89.75 (Powder Fresh)


Want a natural deo but worried that it won’t give you the same kind of protection as your old deo? Our Premium Deodorant gives better odor-masking and longer deo protection that can last all day! Now you can be active all day without worry!  Its natural extracts and oils even help lighten and smoothen underarms, without leaving those ugly white streaks on your shirt.  And because it’s 100% free of harmful chemicals, you get only the good!

Why risk it? Many chemical antiperspirants contain aluminum salts that close pores to stop sweating. Studies have linked these and other ingredients (e.g. parabens) with health risks from neurotoxicity to reproductive problems.* Is it worth the risk? You decide! Our deo is not an antiperspirant but will protect you from body odor without harmful chemicals.

Php79.75 (120g)



No triclocarban. No synthetic fragrances. No parabens. No EDTA. No sulfates. 100% No harmful chemicals.

The cleansing bar of heroes and nation-builders.

This is more than just a soap. This is a symbol of an era where all men can be heroes. Where men don’t need to harm their environment or their health just to look good. The Pure Strength Black Diamond Cleansing Bar contains deep-cleansing bamboo carbon known in East Asia as the “black diamond” for its powerful beneficial properties. It’s charged with all-natural premium powerful ingredients and none of the compromising chemicals. So staying clean and looking good goes beyond good grooming. It’s good stewardship.

Our cleansing bar is hand-made and cold-processed, which means that it takes more time to make than your usual chemical soaps, which are hot-processed. Hot-processing removes the naturally hydrating glycerin in soap, which is often replaced afterward with synthetic fillers and harmful additives that leave the skin dry and dull after bathing. Cold-processing, on the other hand, produces high-quality soap that retains beneficial natural glycerin which keeps skin soft and hydrated. As a bonus, cold-processing consumes less energy and produces less waste - so it's not only skin-friendly, but eco-friendly as well!

Did you know: Found in many soaps and washes, Triclocarban is a chemical known for its antibacterial and antifungal properties - which is why it may come as a shock that it’s also known to interfere with normal development and bodily functions in humans and animals.¹ Because of its common household use, triclocarban easily finds its way into the wastewater stream and frequently turns up in sewage sludge. The worst part? Triclocarban is a highly persistent chemical in the environment and takes more than ten years to degrade!²